The studio — N° 01

An atelier of seven.

Sahel Studio is a womenswear label working out of a 1,400 sq ft studio in Greenpoint, Brooklyn. We design, pattern, and grade everything here. Sewing happens between the studio and a six-person workroom in Porto, Portugal. We release two collections a year. We never run sales.

Founder — Naima Sahel

"I started Sahel because I wanted to make clothes I'd keep. The economics of that are harder than the design."

Naima grew up between Tangier and Brooklyn. She studied textile science at FIT and worked at two larger houses — one she's proud of, one she isn't — before opening Sahel in 2019 with a single rack of linen shirts sold from a friend's living room in Crown Heights.

The studio now has seven people: two patternmakers, two seamstresses, a production manager who used to make architectural models, a part-time photographer, and Naima. The first two pieces we made are still in the line, recut three times.

We work with mills we have stood inside. We buy deadstock first, woven-to-order only when we have to. Nothing leaves the studio that we wouldn't wear for a decade ourselves.

Naima — Founder & Creative Director

02.

Philosophy — on slowness

Slow isn't a marketing word here. It's a constraint.

We make twenty-eight pieces a season. We use four fabrics. We work with six sewers we know by name. The math of fashion changes when you build it that way — and the clothes do, too.

Most of what slows us down isn't ideology. It's logistics. Deadstock fabric comes in unpredictable quantities, so we cut to the roll. Made-to-order pieces take three to four weeks because we cut them after you place the order. We don't drop new pieces on a marketing calendar — we drop them when the pattern is right.

The trade-off: you wait. The reward: a piece of clothing that was thought about in particular, woven by people we know, and cut for your body specifically when you ask us to. That is, we think, the only kind of clothing worth the carbon of shipping it to you.

N° 01

Deadstock first.

68% of our Spring '26 fabric is rescued surplus. We aim for 80% by '27.

N° 02

No air freight.

Everything ships ground or sea. Add 4–6 days. Save 92% of the transit carbon.

N° 03

Repairs, free, forever.

Send anything we made back to the studio. We mend it. We pay shipping both ways.

N° 04

Sized 00–24.

Every piece. Same price. Made-to-order extends to size 30 on request.

N° 03 — Materials

The mills, in full.

We work with seven mills total. Five for fabric, one for trims, one for buttons. Two are family-owned and three generations deep. We've visited all of them.

Linen

Solbiati · Albizzate, IT European Masters of Linen. We use their Lino Sole 14 and Lino Antico ranges.

Flax · Normandy Masters of Linen

Shirting

Albini · Albino, IT Linen poplins (120s) and the GOTS organic cotton range. Fifth-generation mill.

Cotton · Türkiye GOTS · OEKO-TEX

Lyocell

Lenzing Tencel™ · Lenzing, AT Closed-loop pulp-to-fiber process recovers 99% of solvent. FSC wood source.

Pulp · Austria, CZ FSC · EU Ecolabel

Wool

Loro Piana deadstock · Quarona, IT Surplus rolls bought through Tessuti&Tessuti. Mulesing-free, traceable to flock.

Merino · Australia RWS · Deadstock

Knit yarn

Filidoro · Biella, IT Lambswool and yak blends for the small knitwear line.

Wool · NZ & Mongolia RWS

Buttons

Corozo & Co · Tagua, EC Tagua nut, hand-cut in Ecuador. Compostable, bio-based, never plastic.

Tagua · Ecuador Fair-trade

N° 04 — Production

Two rooms. Seven hands.

Pattern and small-batch cuts happen in Brooklyn. Larger runs go to Porto, to a six-person workroom we've worked with since 2021. We visit twice a year.

The Brooklyn studio

Greenpoint.

1,400 sq ft, third floor of a 1923 manufacturing building two blocks from the East River. Three sewing machines, one industrial cutter, a 16-foot cutting table, and the world's noisiest radiator. Visitors welcome by appointment on Fridays.

312 Franklin St, Brooklyn NY · by appointment · book through hello@sahelstudio.example

The Porto workroom

Vila Nova de Gaia.

A family-run workroom of six sewers led by Sofia Andrade, who has been making garments for thirty-one years. They've sewn for Sahel since 2021. We pay above the Porto union rate and per finished piece, never per minute.

Atelier Andrade, Vila Nova de Gaia · partner since 2021 · annual audit by Fair Wear Foundation

About this design template

Sahel Studio is a fashion e-commerce design template.

This is a design template that shows how Albertson Designs approaches e-commerce websites. The structure, photography, typography, and copy were built around how a real e-commerce business actually operates. Generic about-services-contact patterns are not here.

When Albertson Designs builds your site, we use designs like this as a reference for color, structure, and category vocabulary. Every line of code, every photo, and every word is custom for your business. Most full builds ship in four to eight weeks depending on scope.

Book a free consultation
See all 28 website templates across 12 industries