Foundations of Product Strategy.
A six-week working studio for senior PMs and emerging product leads. You'll leave with a strategy doc for your actual product. One that argues for tradeoffs, names what you're not doing, and could survive an exec review.
-
Week 01What a strategy doc actually isStrategy vs. roadmap vs. vision. Reading a real Stripe strategy doc. Critique of two student first drafts.
-
Week 02Diagnosis. Naming the problemRichard Rumelt's diagnosis frame. Workshop on writing a one-paragraph diagnosis of your product's actual situation.
-
Week 03Tradeoffs you're willing to makeThe "we are not" list. Sequencing bets. Live critique of student tradeoff lists with Maya and a guest VP.
-
Week 04Writing the guiding policyTurning diagnosis into a small set of bets. Strong opinions, loosely held in writing.
-
Week 05Coherent actionsQuarterly bets. What gets measured. How to write the action plan in a way that doesn't read like a JIRA backlog.
-
Week 06Defending it to leadershipMock exec review with a panel of three VPs. Each student presents and defends their full strategy doc on camera.