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In-car radios
Every instructed session runs Racing Radios HE-1 headsets so right-seat coaching stays clear at speed. We charge and bag 48 units between sessions. No shouting over an LS swap at 7,000 RPM.
Apex started in 2011 as a two-instructor weekend program at Buttonwillow. Today we run a 12-event California season for 3,400+ alumni. But we've kept the same rule: nobody moves up the ladder until an instructor signs them off.
The short version: too many people were showing up to track days with their first 911, no instructor in the right seat, and street brake fluid. Marcus Reeve had seen enough.
In 2010, Marcus Reeve was three seasons into a Trans-Am TA2 career and burning out. The driving was incredible. The travel was less so. He'd grown up at Sears Point. What's now Sonoma Raceway. And he kept noticing something at PCA and BMW CCA weekends he'd come back to coach.
Drivers were getting faster, but they weren't getting better. New 911 GT3s, M3 CSLs, and Cayman GT4s were arriving at the track in numbers nobody had seen before, but the curriculum hadn't kept up. The clubs leaned on volunteer instructors who'd never raced anything wider than a Spec Miata. Plenty of seat time. Not much teaching.
Apex Drivers Academy launched in spring 2011 with one rule: every instructor would hold an active competition license. The first season ran six events at Buttonwillow and Thunderhill, with 14 instructors and 86 drivers. Most are still on the roster. As Apex alumni or as instructors themselves.
Fifteen years later, we run twelve events a season across four circuits, certify drivers for SCCA, NASA, and PCA race licenses, and serve as the in-house program for two Bay Area car clubs. We still teach the same way. Vision, line, brake control. Then the rest of it.
"We don't sell lap times. We sell the discipline that produces them."
We keep public stats because the industry should. Every figure below is updated after the season-ending Buttonwillow weekend in November.
Marcus started karting at nine, won a Skip Barber regional scholarship at 19, and ran six seasons of professional Trans-Am TA2 before retiring at 32 to teach full time. He still races a Spec E46 in NASA Pro for fun. Mostly.
Drivers who train with Marcus describe his coaching as "patient but exact." He talks more about throttle release and eyes-up than apex clipping. If you've raced against him in club competition, you've probably been on the receiving end of a clean dive-bomb in T11 at Laguna.
We don't own a permanent home circuit. We travel. Which means we have to bring infrastructure with us. Here's what arrives in the Apex transporter at every event.
Every instructed session runs Racing Radios HE-1 headsets so right-seat coaching stays clear at speed. We charge and bag 48 units between sessions. No shouting over an LS swap at 7,000 RPM.
SmartyCam HD GP rigs sync video with VBOX data. After each session, you sit down with your instructor and watch your own laps. Sectors highlighted, brake trace overlaid.
VBOX Sport and AiM Solo 2 DL units available to every driver from HPDE 2 up. Data review is built into the schedule. Not an upsell, not optional.
Snell SA2020 helmets, HANS-style head & neck restraints, and Nomex suits available at no charge for HPDE 1 drivers. We replace helmets on a 5-year cycle.
Two licensed paramedics and a dedicated incident-response vehicle at every event. We share dispatch frequency with track ops. Response from yellow to scene under 90 seconds.
Pre-grid tech inspection booth, torque wrenches, brake-fluid bleeders, and a full tire-pressure station. If your number falls off, we have number tape. If your battery dies, we have a jump pack.
Apex partners aren't logo placements. They're shops and manufacturers our instructors actually trust at the limit. And most of them race with us.
We recruit instructors twice a year. March and September. Minimum requirements below. If you meet them and you've run a clean season in our HPDE 3 group, talk to us.
For drivers ready to start coaching HPDE 1 and 2 students. Active SCCA or NASA license required. Pay scale published. No honorarium-only roles. Expect 6–8 weekends per season.
For pro and elite club racers leading our SCCA Comp School and NASA CCR weekends. Two-day weekend commitment, four times per season. Compensated as senior staff.
Twenty-minute consult with Marcus or Diane. Bring your car, your goals, and your honest assessment of where you are. We'll match you to a tier.
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